Germany has traditionally been known as the ‘country of poets and philosophers’. But even now, people in Germany are still setting trends every day, coming up with innovative ideas and pushing the boundaries of art. There are five main areas of inspiration. Art thrives at a multitude of museums and up-and-coming galleries. Universities and specialist academies produce design in its most innovative form. Fashion of the experimental but wearable kind comes to the fore at internationally established events such as Bread & Butter and the Mercedes-Benz Fashion Week. And finally we have architecture – for which Germany is a magnet for the very best in the world. Discover this melting pot of ideas right here on this website and learn how the ‘Made in Germany’ label has evolved into the ‘Created in Germany’ brand.